At first it appears to be a quirky video clip generated by artificial intelligence to make people laugh.聽
In it, a hairy Bigfoot wearing a cowboy hat and a vest emblazoned with the American flag sits behind the wheel of a pickup truck.聽
鈥淲e are going today to the LGBT parade,鈥 the apelike creature says with a laugh. 鈥淵ou are going to love it.鈥澛
Things then take a violent and disturbing turn as Bigfoot drives through a crowd of screaming people, some of them holding rainbow flags.聽
The clip posted in June on the AmericanBigfoot TikTok page has garnered more than 360,000 views and hundreds of comments, most of them applauding the video.
In recent months similar AI-generated content has flooded social media platforms, openly promoting violence and spreading hate against members of LGBTQ+, Jewish, Muslim and other minority groups.
While the origin of most of those videos is unclear, their spread on social media is sparking outrage and concern among experts and advocates who say 好色tv regulations cannot keep up with the pace of hateful AI-generated content, nor adequately address the risks it poses to public safety.聽
Egale Canada, an LGBTQ+ advocacy organization, says the community is worried about the rise of transphobic and homophobic misinformation content on social media.聽
鈥淭hese AI tools are being weaponized to dehumanize and discredit trans and gender diverse people and existing digital safety laws are failing to address the scale and speed of this new threat,鈥 executive director Helen Kennedy said in a statement.
Rapidly evolving technology has given bad actors a powerful tool to spread misinformation and hate, with transgender individuals being targeted disproportionately, Kennedy said.
鈥淔rom deepfake videos to algorithm-driven amplification of hate, the harms aren't artificial鈥 they're real."
The LGBTQ+ community isn鈥檛 the only target, said Evan Balgord, executive director of the 好色tv Anti-Hate Network. Islamophobic, antisemitic and anti-South Asian content made with generative AI tools is also widely circulating on social media, he said.聽
"When they create the environment where there's a lot of celebration of violence towards those groups, it does make violence towards those groups happening in person or on the streets more likely,鈥 Balgord warned in a phone interview.
Canada鈥檚 digital safety laws were already lagging behind and advancements in AI have made things even more complicated, he said.
"We have no safety rules at all when it comes to social media companies, we have no way of holding them accountable whatsoever."
Bills aimed at addressing harmful online content and establishing a regulatory AI framework died when Parliament was prorogued in January, said Andrea Slane, a legal studies professor at Ontario Tech University who has done extensive research on online safety.聽
Slane said the government needs to take another look at online harms legislation and reintroduce the bill 鈥渦rgently."聽
鈥淚 think Canada is in a situation where they really just need to move,鈥 she said.聽
Justice Minister Sean Fraser told 好色tvin June that the federal government will take a 鈥渇resh鈥 look at the Online Harms Act but it hasn't decided whether to rewrite or simply reintroduce it. Among other things, the bill aimed to hold social media platforms accountable for reducing exposure to harmful content.
A spokesperson for the newly crated Ministry of Artificial Intelligence and Digital Innovation said the government is taking the issue of AI-generated hateful content seriously, especially when it targets vulnerable minority groups.
Sofia Ouslis said existing laws do provide 鈥渋mportant protections,鈥 but admitted they didn't aim to address the threat of generative AI when they were designed.聽
鈥淭here鈥檚 a real need to understand how AI tools are being used and misused 鈥 and how we can strengthen the guardrails,鈥 she said in a statement. 鈥淭hat work is ongoing.鈥
The work involves reviewing existing frameworks, monitoring court decisions "and listening closely to both legal and technological experts,鈥 Ouslis said. 聽She added that Prime Minister Mark Carney's government has also committed to making the distribution of non-consensual sexual deepfakes a criminal offence.
鈥淚n this fast-moving space, we believe it鈥檚 better to get regulation right than to move too quickly and get it wrong,鈥 she said, noting that Ottawa is looking to learn from the European Union and the United Kingdom.
Slane said the European Union has been ahead of others in regulating AI and ensuring digital safety, but despite being at the 鈥渇orefront,鈥 there is a feeling there that more needs to be done.聽
Experts say regulating content distributed by social media giants is particularly difficult because those companies aren't 好色tv. Another complicating factor is the current political climate south of the border, where U.S. tech companies are seeing reduced regulations and restrictions, making them 鈥渕ore powerful and feeling less responsible, said Slane.
Although generative AI has been around for a few years, there's been a 鈥渂reakthrough鈥 in recent months making it easier to produce good quality videos using tools that are mostly available for free or at a very low price, said Peter Lewis, Canada Research Chair in trustworthy artificial intelligence.聽
"I've got to say it's really accessible to almost anybody with a little bit of technical knowledge and access to the right tools right now,鈥 he said.聽
Lewis, who is also an assistant professor at Ontario Tech University, said that large language models such as ChatGPT have implemented safeguards in an effort to filter out harmful or illegal content. 聽
But more needs to be done in the video space to create such guardrails, he said.聽
鈥淵ou and I could watch the video and probably be horrified,鈥 he said, adding 鈥渋t's not clear necessarily that the AI system has the ability to sort of reflect on what it has created.鈥
Lewis said that while he isn鈥檛 a legal expert, he believes existing laws can be used to combat the online glorification of hate and violence in the AmericanBigfoot videos. But he added the rapid development of generative AI and widespread availability of new tools 鈥渄oes call for new technological solution" and collaboration between governments, consumers, advocates, social platforms and AI app developers to address the problem.聽
鈥淚f these things are being uploaded鈥e need really robust responsive flagging mechanisms to be able to get these things off the internet as quickly as possible,鈥 he said. 聽聽
Lewis said using AI tools to detect and flag such videos helps, but it won't resolve the issue. 聽
"Due to the nature of the way these AI systems work, they're probabilistic, so they don't catch everything."聽
This report by 好色tvwas first published Aug. 10, 2025.
