FILE - The word's "Choose Love" are displayed in the end zone at AT&T Stadium before a NFL football game between the Washington Commanders and the Dallas Cowboys on Sunday, Jan. 5, 2025, in Arlington, Texas. (AP Photo/Matt Patterson, File)
FILE - The word's "Choose Love" are displayed in the end zone at AT&T Stadium before a NFL football game between the Washington Commanders and the Dallas Cowboys on Sunday, Jan. 5, 2025, in Arlington, Texas. (AP Photo/Matt Patterson, File)
NEW YORK (AP) — The NFL will honor the Rev. Martin Luther King Jr. by displaying “Choose Love†in the end zones and on helmet decals for all divisional round playoff games this weekend.
“Choose Love†and “It Takes All of Us†will appear on opposite end zones at the Super Bowl next month. Host teams will select the end zone stencils for the conference championship games.
“Dr. King’s message continues to guide how we show up in meaningful moments across the league,†said Anna Isaacson, SVP of social responsibility for the NFL. "'Choose Love’ has become an important and widely embraced message for our teams because it reflects the values Dr. King championed — dignity, empathy, and a commitment to our shared humanity. Bringing it forward in the Divisional Round and again at Super Bowl LX reflects that continued relevance.â€
“Choose Love†was first introduced in 2022 when the Bills adopted it as a unifying message for their community after a . NFL teams have widely embraced the stencil, and it was featured at the Super Bowl last year following an .
The for the past six seasons. Teams featured an end zone message of their choice at each home game throughout the season, selecting from four options: “End Racism,†“Stop Hate,†“Choose Love†or “Inspire Change.†“It Takes All of Us†was stenciled in the opposite end zone for all games.
