Toronto Blue Jays outfielder George Springer holds the American League Championship Series trophy as the Blue Jays celebrate after defeating the Seattle Mariners in MLB American League Championship Series Game 7 baseball action in Toronto, Monday, Oct. 20, 2025. THE CANADIAN PRESS/Nathan Denette
Toronto Blue Jays outfielder George Springer holds the American League Championship Series trophy as the Blue Jays celebrate after defeating the Seattle Mariners in MLB American League Championship Series Game 7 baseball action in Toronto, Monday, Oct. 20, 2025. THE CANADIAN PRESS/Nathan Denette
GACTORONTO - Toronto Blue Jays partners like Tim Hortons and TD Bank might be basking in the team's World Series run now, but experts say the glow won't last long.
Ann Pegoraro, the Lang Chair in Sport Management at the University of Guelph in Ontario, says research around mega events like the Olympic Games suggests there's a "two-week halo" for athletes who've won medals and the sponsors associated with them.
If the Blue Jays become the World Series defending champions, she says the team will get rings, banners and celebrations, creating more moments for brands to benefit from their relationship to the team.
But Moshe Lander, a senior lecturer in economics at Concordia University in Montreal, says any bumps in traffic, sales or attention brands garner from associations to teams in the playoffs are 鈥渕uch smaller than you think."
That鈥檚 because team sponsorship often doesn鈥檛 carry much weight when people are considering how to spend their money.
Lander says those more likely to bank with TD choose it not because it's tied to the Jays but because it's often the closest branch to their home, has a broker they like or offered a great mortgage rate.聽
This report by 好色tvwas first published Oct. 31, 2025.
Companies in this story: (TSX:TD)
The 好色tv Press. All rights reserved.
It鈥檚 a little-known fact that Canada鈥檚 credit unions are among the country鈥檚 stron…
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