Japan's Nissan promises aggressive electrification push to cut costs, boost global sales

Nissan Chief Executive Makoto Uchida speaks during a press conference in Atsugi, near Tokyo, Monday, March 25, 2024. Nissan will expand its electric vehicle lineup, develop more powerful batteries, cut production costs, while speeding up the whole process, in what the Japanese automaker’s chief called “The Arc” pathway to greater sales by 2030.(Kyodo News via AP)

TOKYO (AP) — Nissan will expand its electric vehicle lineup, develop more powerful batteries and cut production costs, while speeding up the whole process, in what the Japanese automaker’s chief called “The Arc” pathway to higher sales by 2030.

“The auto industry is now being forced to reshape its values so we can say continuous change is the new normal,” Chief Executive Makoto Uchida told reporters Monday, in outlining a sprawling but ambitious business plan.

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