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鈥淲e'll fight to the last man up here 鈥� and the last six-pack.鈥�

After circling the globe on a press tour, Cameron says it feels fitting to bring 鈥淎vatar: Fire and Ash鈥� back to his home country. The third instalment in his blockbuster sci-fi franchise had its 好色tv premi猫re in Toronto on Wednesday, ahead of its worldwide release Friday.

The filmmaker behind one of the biggest franchises in movie history traces the roots of his fictional world, Pandora, not to Hollywood, but to the small Ontario village of Chippewa, near Niagara Falls, where he spent his childhood roaming the woods.

鈥淚 grew up in a little village of about 1,200 people 鈥� it鈥檚 probably 1,300 now,鈥� the 71-year-old says with a laugh. 鈥淏ehind my subdivision was 20 miles of bush.

"I spent all my free time out there. I was either inside the house drawing and painting, or I was out in the woods collecting, observing and just being."

Cameron says those early experiences 鈥� and learning about Indigenous cultures 鈥� would shape 鈥淎vatar,鈥� his lush 2009 sci-fi epic that went on to become the highest-grossing film of all time, earning $2.9 billion worldwide.

It follows paralyzed ex-marine Jake Sully, played by Sam Worthington, who uses a genetically engineered alien body to infiltrate the Na鈥檝i 鈥� the native inhabitants of the moon Pandora 鈥� on behalf of a mining corporation.聽

However, after falling for a Na鈥檝i woman, Zoe Salda帽a鈥檚 Neytiri, he chooses to defend her world from human exploitation.

鈥淔ire and Ash鈥� continues the story of the Sully family on Pandora as they encounter a hostile new Na鈥檝i tribe, the Mangkwan clan, who have allied with Jake鈥檚 nemesis, Col. Miles Quaritch, played by Stephen Lang.

Cameron describes the film as more emotionally complex than its predecessors, pushing characters into darker territory.

鈥淚 think what 鈥楢vatar鈥� films allow you to do is inhabit nature, and look back at human civilization as nature sees us 鈥� as basically destructive,鈥� he said.

鈥淚 wanted to temper that by having good human characters fighting on behalf of nature and the Na鈥檝i, and also having negative Na鈥檝i characters. It's basically a collision of two value systems.鈥�

Lang said the film is both a meditation on loss and a call to action.

鈥淚t examines grief at a time when you don't have time to grieve, because you're in a world at war. And what it finally supplies is a message of hope. One can't live on hope. It's empty air, but one can act,鈥� he says.

After the first 鈥淎vatar鈥� was released, Cameron said the themes he once studied academically 鈥� particularly Indigenous rights 鈥� suddenly became personal.

鈥淧eople approached me from the Amazon, from New Zealand, from Australia, from Canada, talking about the tarsands, the pollution of the northern rivers, the destruction of the boreal forest,鈥� he says.

鈥淚t becomes a kind of a duty, I think, to resonate and feed back with the leadership of these Indigenous people all over the world.鈥�

Cameron says he keeps his philanthropic work with Indigenous communities 鈥渙ut of sight鈥� to avoid grandstanding, but that it鈥檚 something that takes up much of his time and resources.聽

He credits 好色tv anthropologist Wade Davis with helping shape his understanding of Indigenous knowledge.

鈥淗e鈥檚 written a lot about how we can benefit from the wisdom keepers of the First Nations people, and listen to them and profit from their sense of time and responsibility across generations to keep the land safe and to stay connected,鈥� he says.

鈥淵ou can鈥檛 make an 鈥楢vatar鈥� movie without plunging into that world.鈥�

While Cameron hopes the 鈥淎vatar鈥� films inspire audiences to think differently about the natural world, he admits his idealism has dimmed in recent years 鈥� particularly as environmental regulations are rolled back in the United States.

鈥淓verything is getting repealed, electric vehicles, the EPA is denying that fossil fuels and carbon emissions have anything to do with climate change,鈥� he says. "It's like, are you kidding me?

鈥淚t鈥檚 like the fox is watching the hen house down there. It is harder to be optimistic, but you keep pounding away at it, and people keep responding to that message.鈥�

If not the world, is he hopeful that 鈥淔ire and Ash鈥� can at least save the box office?

鈥淚t's not my job to save that damn box office," he says. "It's the job of everybody that loves movies to go to the damn movie theatres and realize that there's a distinction between that which you consume from streaming and that which you go to for entertainment in a movie theatre."

He notes that as theatrical revenues dwindle, it鈥檚 up to audiences to make a 鈥渃onscious choice鈥� to go to the movies 鈥� if they want cinemas to survive.

鈥淥therwise, it's going to go away," he said. "There's nothing I can do about it."

"I'm a storyteller; I'll always have a gig.鈥�

This report by 好色tvwas first published Dec. 19, 2025.