NEW YORK (AP) 鈥 New Broadway musicals 鈥淜imberly Akimbo,鈥 鈥淪hucked,鈥 鈥淪ome Like It Hot鈥 and 鈥& Juliet鈥 鈥 as well as the play 鈥淟eopoldstadt鈥 鈥 all saw nice bumps at their box offices after the Tony Award telecast.
Data from The Broadway League released Tuesday shows many of the musicals and plays featured on benefited financially from getting valuable exposure in front of millions.
The top Tony winner, about a teen who ages four times faster than the average human, won five awards including best new musical and grossed $695,405 over eight performances following the telecast, an increase of $169,229 over the previous week.
Tom Stoppard鈥檚 鈥淟eopoldstadt,鈥 which explores Jewish identity with an intergenerational story, won the best new play Tony and did even better: It earned $273,804 more than the week previously, ending up with $924,033 in the week after the Tonys.
The left the storied awards show without a script but the Writers Guild of America without a picket line.
which reimagines 鈥淩omeo and Juliet鈥 and adds some of the biggest pop hits of the past few decades, took in $205,694 more over the previous week, ending with a very healthy $1,339,854 after a rousing telecast performance and zero Tonys. while 鈥漇hucked,鈥 a surprise lightweight musical comedy celebrating corn and featuring newly minted Tony winner Alex Newell, earned $162,233 more than the previous week, finishing with a respectable $862,188.
a musical adaptation of the cross-dressing comedy film, only saw a modest $103,039 increase despite J. Harrison Ghee's historic win, and 鈥淣ew York, New York,鈥 a love letter to Manhattan inspired by the 1977 film directed by Martin Scorsese, took in $141,105 over the previous week to a final $995,844 gross.
鈥淧rima Facie,鈥 which stars best actress winner Jodi Comer saw a bump of $161,576 to help it cross the $1 million threshold. Producers earlier Tuesday announced that the show had recouped its $4.1 million capitalization costs after 10 weeks and the show had set an eight-performance per week house record for the Golden Theatre with $1,107,829.
The telecast featured performances from all the nominated musicals and led the audience in a vigorous rendition of 鈥淪weet Caroline.鈥 Lea Michele of 鈥淕lee鈥 fame also performed a soaring version of 鈥淒on鈥檛 Rain on My Parade.鈥 The data was mixed on the last two entries: The Neil Diamond musical actually saw its take drop by almost $91,000 despite the exposure, while Michele's show earned $1 million over the pre-Tony week, when Michele was absent.
Not all the numbers pointed to a telecast bump. a doomed musical love story set against the real backdrop of a murder and lynching in Georgia in pre-World War I, got a $108,734 increase to end last week with $1,168,463 after earning best revival of a musical and a Tony for director Michael Arden. But 鈥淧eter Pan Goes Wrong,鈥 a farce that wasn't featured at the awards show, go the same increase 鈥 $109,853.
The good news for many shows was tempered by some sad, including the imminent closing notices for two shows 鈥 鈥淟ife of Pi,鈥 about a shipwrecked teenager who spends hundreds of days afloat in the Pacific in the company of a Bengal tiger, and James Ijames鈥 adaptation of Shakespeare鈥檚 鈥淗amlet鈥 set at a Black family鈥檚 barbecue in the modern South.
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Mark Kennedy is at
