La Banque Laurentienne veut davantage cibler la classe moyenne

Laurentian Bank of Canada reported a second-quarter loss of $117.5 million, compared with net income of $49.3 million a year earlier. The Banque Laurentienne or Laurentian Bank logo is pictured Tuesday, June 21, 2016 in Montreal. THE CANADIAN PRESS/Paul Chiasson

MONTREAL - Laurentian Bank of Canada's chief executive says it's launching a new strategic plan meant to make the company "stronger, sustainable, and more profitable."

The Montreal-based financial institution announced the move Friday, saying the plan will position the company as an alternative bank for young and middle-class customers who are "underserved or under appreciated" by rivals and more likely to consider switching from rivals.

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