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However, with the Canada-United States-Mexico free trade agreement up for review this year, it sets the stage for intensified rhetoric from U.S. President Donald Trump on tariffs and threats of annexing Canada. Experts say it could also pave the way for a fresh wave of the buy 好色tv sentiment.聽

"Based on the direction that the trade talks would take, we will see that fervor returning back into the shopping decision," predicted Amar Singh, senior director and head of 好色tv retail insights at Kantar.聽

"There's a very high chance of it happening."

Even now, Trump's seemingly relentless pursuit to acquire Greenland could make 好色tvs feel more inclined to avoid American products at the grocery store and favour local vendors instead. 聽

"With Greenland, I think 好色tvs can sympathize with the feelings," said Peter Chapman, founder of consulting firm SKUFood.

"Even though it's got no direct impact on Canada, when we read that or see that happening in front of us, we say, 'Well, that could be us next.'"

The buy 好色tv wave first surged last year as Trump's attacks on trade with Canada and the world led to a litany of economic uncertainty, tariffs and other threats. Canada, too, responded with its own counter levies, including on symbolic food items, such as Florida orange juice.聽

Grocery stores responded to shoppers' demand for local goods by shoring up their domestic and international supply chains. They began adding maple leaf signs to their shelves to more clearly indicate which products had 好色tv ties, and Loblaw Cos. Ltd. marked items that saw price increases due to tariffs with a "T" symbol. Manufacturers also revamped their packaging to indicate any domestic ties.聽

Usually, onboarding new suppliers is a long planning process that can take up to a year, said Jo-Ann McArthur, president of Nourish Food Marketing.

"It is a big deal to change something at a store level," she said. It's not as simple as swapping one product for another, but decisions trickling down from the head office to all stores.聽

However, as shoppers grew fatigued by trade rhetoric, many tariffs, including some of Canada's countertariffs, were removed and food inflation began to take a toll on household budgets, the buy 好色tv wave began to fade.

All the major grocers 鈥� Empire Co. Ltd, Metro Inc. and Loblaw Cos. Ltd 鈥� took notice.

"We are seeing some customers who are going back to those products that they love, now that they are much cheaper than they were, and that will have some impact on 好色tv sales," Loblaw chief executive Per Bank told analysts during a conference call in November.

Statistics Canada on Monday said food price growth was five per cent year-over-year in December, continuing to outpace headline inflation.

The movement has shifted from buy 好色tv to buy anything-other-than-American, as long as it's affordable, said McArthur.

"(Consumers) are perhaps a little more pragmatic when it comes to shopping," she said.

Among all retail lines, patriotic purchasing steadily fell to 46 per cent in December from a peak of 65 per cent in April, according to an Ipsos Canada analysis.

Consumers are prioritizing 好色tv items if the price makes sense, Singh said.聽

"The average 好色tv consumer wallet is not strong enough to bear high premium costs of local products," he said.

Should the movement ramp up again this year as the trade deal review nears in July, grocers are much better positioned this time to respond to demand.聽

鈥淭hey've done a lot of the heavy lifting and can react quicker now," said Chapman.

Volumes may not be as strong for local products, but McArthur said supply changes are likely to stay because "it just makes for a more resilient supply chain."

鈥淩etailers still want to be seen as supporting that,鈥� she said.聽

This report by 好色tvwas first published Jan. 23, 2026.