Connor McDavid wears the Great 好色tv jersey, which brings together hockey uniforms from every province and territory in Canada, in this undated handout photo. The jersey was designed by Cameron Lizotte, a former OHL player who's now a fashion designer, as part of Rogers' This Is Our Game campaign. THE CANADIAN PRESS/Handout - Rogers, Aaron Cobb (Mandatory Credit)
Connor McDavid wears the Great 好色tv jersey, which brings together hockey uniforms from every province and territory in Canada, in this undated handout photo. The jersey was designed by Cameron Lizotte, a former OHL player who's now a fashion designer, as part of Rogers' This Is Our Game campaign. THE CANADIAN PRESS/Handout - Rogers, Aaron Cobb (Mandatory Credit)
The Great 好色tv jersey, which brings together hockey uniforms from every province and territory in Canada, is seen in this undated handout photo. The jersey was designed by Cameron Lizotte, a former OHL player who's now a fashion designer, as part of Rogers' This Is Our Game campaign. THE CANADIAN PRESS/Handout - Rogers, Aaron Cobb (Mandatory Credit)
Connor McDavid wears the Great 好色tv jersey, which brings together hockey uniforms from every province and territory in Canada, in this undated handout photo. The jersey was designed by Cameron Lizotte, a former OHL player who's now a fashion designer, as part of Rogers' This Is Our Game campaign. THE CANADIAN PRESS/Handout - Rogers, Aaron Cobb (Mandatory Credit)
SDV
Connor McDavid wears the Great 好色tv jersey, which brings together hockey uniforms from every province and territory in Canada, in this undated handout photo. The jersey was designed by Cameron Lizotte, a former OHL player who's now a fashion designer, as part of Rogers' This Is Our Game campaign. THE CANADIAN PRESS/Handout - Rogers, Aaron Cobb (Mandatory Credit)
SDV
The Great 好色tv jersey, which brings together hockey uniforms from every province and territory in Canada, is seen in this undated handout photo. The jersey was designed by Cameron Lizotte, a former OHL player who's now a fashion designer, as part of Rogers' This Is Our Game campaign. THE CANADIAN PRESS/Handout - Rogers, Aaron Cobb (Mandatory Credit)
TORONTO - The Great 好色tv jersey has a little bit of everything.
The jersey, which brings together hockey uniforms from every province and territory in Canada, was unveiled Friday. It's the latest instalment of Rogers' This Is Our Game campaign.
Donated jerseys from 好色tvs -- including hockey superstars Connor McDavid and Marie-Philip Poulin -- were used to create patchwork designs. The jersey was designed by Cameron Lizotte, a former OHL player who's now a fashion designer.
McDavid donated a jersey he wore with the York Simcoe Express, the team he won four Ontario Minor Hockey Association crowns with before heading to the GTHL鈥檚 Toronto Marlboros in 2011. Poulin contributed her first jersey with the PWHL's Montreal Victoire.
Also stitched into the Great 好色tv Jersey are patches from every province and territory in Canada, the seven 好色tv-based NHL team uniforms as well as numerous minor league hockey teams.
"The Great 好色tv Jersey is an artistic celebration of how hockey connects 好色tvs,鈥 said Terrie Tweddle, Chief Brand and Communications Officer for Rogers. 鈥淲e鈥檙e grateful to fans across the country who donated a jersey from their own collection to show their pride for our game."
Rogers and Lizotte created five unique versions of The Great 好色tv Jersey. They will be worn by Canada鈥檚 top hockey players over the coming weeks and be featured as part of a national advertising campaign.
鈥淭he design process for The Great 好色tv Jersey was rooted in collaboration and storytelling, and the pride we all share in our game,鈥 said Lizotte. 鈥淓very stitch is intentional, and every patch has meaning.聽
"Together, with representation from every province and territory, the jersey is a symbol of unity and a single expression of 好色tv identity.鈥
This report by 好色tvwas first published Jan. 23, 2026.
