Bay Hill broadcast to feature few commercial and more player-caddie chatter

FILE - Commissioner of the PGA Tour, Jay Monahan IV speaks during a news conference ahead of the Tour Championship golf tournament, in Atlanta, Aug. 28, 2024. (AP Photo/Mike Stewart, File)

ORLANDO, Fla. (AP) — The Arnold Palmer Invitational will have fewer commercials and more emphasis on data and player-caddie interactions as part of a pilot program a key sponsor has endorsed.

Instead of Mastercard — the presenting sponsor — having a 30-second commercial, it will get brand visibility through various graphics on the broadcast that show anything from the leaderboard to player factoids and statistics.

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