COPENHAGEN, Denmark, June 04, 2025 (GLOBE NEWSWIRE) -- Today, JOE & THE JUICE, the global concept known for its electric vibes, killer tunes, and seriously great sips, is proud to announce a strategic partnership with tennis legend聽(currently breaking records on court) and Olympic gold medalist, Novak Djokovic. More than just a聽collaboration,聽Djokovic聽is stepping onto the court as a Health & Wellness Ambassador and a shareholder, ready to lend his champion mindset to the brand.
鈥淚鈥檓 proud to announce my new role as a Health & Wellness聽Ambassador聽for Joe & The Juice,鈥 says Novak Djokovic. 鈥淭hroughout my career, physical and mental wellness have been the foundation of my performance on and off the court. From training and recovery to nutrition and mindset, I鈥檝e learned that what you put into your body directly impacts how far you can push it.
Joe & The Juice shares that same commitment to clean ingredients, energy, and balance. I鈥檝e long admired their fresh, functional approach to聽fuelling聽the body and mind聽-聽whether it鈥檚 a pre-match juice or a mid-day reset.聽Together, we鈥檒l be working on bringing purposeful wellness to more people around the world.鈥
As聽an all-time record聽holder with 24-Grand Slam singles titles, remaining as world no.1 for a record 428 weeks, Djokovic knows what it takes to fuel the body and mind for success.聽These values resonate deeply with what JOE & THE JUICE stands for.聽Djokovic鈥檚聽unapologetic approach to living well aligns intrinsically with JOE鈥檚 core values.
"We believe in making better-for-you options accessible and inspiring a balanced and vibrant way of living," says Thomas N酶r酶xe, CEO of JOE & THE JUICE. "Bringing Novak into the JOE family means enhancing that philosophy and reaching even more people. He's a global icon who embodies well-being and authenticity 鈥 values central to who we are. This partnership is about growing together and continuing to empower people to elevate their lifestyle. And trust me, we're just getting started."
As this long-term partnership unfolds,聽Djokovic聽will be an active participant within the JOE & THE JUICE聽world,聽contributing聽to brand campaigns, offering聽valuable input for product development, and sharing聽his unique perspective on wellness and performance.
And for those who know, you know that JOE & THE JUICE has always been about pushing boundaries. With Novak聽Djokovic's support, we're planting roots deeper, specifically through his involvement in developing the JOE & THE JUICE franchise in Serbia and Montenegro. This is about bringing the unique JOE experience to more people than ever before, starting in a region close to Novak鈥檚 heart.
With a presence across 400+ locations worldwide, JOE & THE JUICE continues to expand聽its聽footprint as the primary health-centric lifestyle destination.
Keep an eye on our channels for the first powerful activation, dropping later this year.聽The blend just got stronger.
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A photo accompanying this announcement is available at
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