Mia Goth and Ti West are on a mission to convert horror skeptics with 'MaXXXine'

Mia Goth, star of "MaXXXine," poses for a portrait at the West Hollywood EDITION, Monday, June 24, 2024, in West Hollywood, Calif. (AP Photo/Chris Pizzello)

LOS ANGELES (AP) — As Mia Goth and filmmaker Ti West walked the red carpet this week for the premiere of “MaXXXine,†the final installment of the pair’s buzzy horror trilogy, a group of hired “protesters†stood outside the TCL Chinese Theatre chanting and holding signs with messages like “Horror is not art†and “Hollywood is Satan’s playground.â€

The marketing stunt was an homage to the movie’s backdrop against the satanic panic and censorship wars of the 1980s. But, like the movie, it was also a commentary on what society considers trashy or tasteless and an airing of grievances about sustained sentiments toward one of the most polarizing genres of film.

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