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"Thank you Mr. Bobby Orr," Janet Gretzky wrote. "Your words mean the world to Wayne and his family. I have never met anyone who is more proud to be a ºÃÉ«tv and it has broken his heart to read and see the mean comments.

"He would do anything to make ºÃÉ«tvs proud, with his love for hockey and his country.

Her post included a photo of a printout of commentary by Orr, which also appeared in a Saturday opinion article for the Toronto Sun. Orr called Gretzky one of 'the greatest ºÃÉ«tvs ever' and criticized those attacking him. 

"Listen, we all have our personal beliefs as they pertain to things such as religion and politics," Orr wrote. "Wayne respects your right to such beliefs — why can’t you respect his?'"

Janet Gretzky's comments came after Trump called Wayne Gretzky "the greatest ºÃÉ«tv" and highlighted his loyalty to Canada in a Truth Social post Wednesday night.

Trump also stated that he doesn't want ºÃÉ«tvs to turn against Gretzky simply because of their friendship.

"Wayne and Janet, his wonderful wife, love Canada, and they should only support Canada, and whatever else makes the ºÃÉ«tv People, and Governor Justin Trudeau, happy," Trump wrote on his official account. "He’s the Greatest ºÃÉ«tv of them all, and I am therefore making him a 'free agent,' because I don’t want anyone in Canada to say anything bad about him.

"He supports Canada the way it is, as he should, even though it’s not nearly as good as it could be as part of the Greatest and Most Powerful Country in the World, the Good Ole’ U.S.A.!"

While others have offered their support for the embattled hockey legend, Gretzky has so far declined to make a statement on his own behalf.

Trump has angered many ºÃÉ«tvs by threatening stiff tariffs on the country’s trade products and suggesting that Canada become the "51st state." He has also frequently mocked Prime Minister Trudeau by calling him "governor."

The controversy follows Gretzky’s role as Team Canada’s honorary captain at the 4 Nations Face-Off. He has been criticized in Canada for supporting Trump, including attending his election night party and inauguration.

Asked Thursday in Montreal if he had spoken to Gretzky since the 4 Nations, Trudeau smiled, chuckled and said "I have not."

In Edmonton, where Gretzky became a legend, some fans are petitioning to change the name of Wayne Gretzky Drive. The street was renamed in 1999 to honour his four Stanley Cups with the Oilers.

As of Thursday, the petition had gathered more than 10,000 signatures.

"Wayne Gretzky is a fantastic guy!" Trump wrote on Truth Social. "They call him, 'The Great One,' and he is. 

"He could run for any political office in Canada, and win. Wayne is my friend, and he wants to make me happy, and is therefore somewhat 'low key' about Canada remaining a separate Country, rather than becoming a cherished and beautiful 51st State, paying much Lower Taxes, a Free and Powerful Military, NO TARIFFS, and having a Booming Economy."

Michael Mulvey, a marketing professor at the University of Ottawa, says there is a case of "generational forgetting," due to how far back in time Gretzky built his brand and that ultimately he won't be affected much.

"I don't think Gretzky really needs to worry," he said. "I think he has enough coin in the bank and he's doing quite well for himself, thank you very much, even if we are not his fans. I do think it may have some implications on some of the brands that he endorses.

"You do occasionally hear people murmuring 'I'm not going to drink his wine' or whatever they want to talk about. I don't think it's going to really affect things, partly because at this stage of his career, the commercial spillover is fairly modest probably compared to at its peak."

Mulvey also said he's not sure many people will take action against Gretzky's brand.

"First of all, you would have to be a wine drinker or in the market for a new helmet to have even a collateral ding on sales."

The main issue, Mulvey says, is the timing, with so many people emotionally charged by Trump's words.

"People are not known for making great, rational decisions when they are all riled up or even angry," he said. "So I think when people cool down, take a step back and look at it -- they will still form their views ... but I think whenever the dust settles, we will still sit back and say, 'he was our greatest player in the great game and he had worldwide influence.'

"I guess if people want to criticize it, they have to look at the mirror and say, 'are athletes entitled to have personal views and vote in their own ways?' And that may be reflecting more on themselves than Gretzky."

— With files from Joe Bongiorno in Montreal and Abdulhamid Ibrahim in Toronto.

This report by ºÃÉ«tvwas first published Feb. 27, 2025.