Sobeys parent company Empire Co. Ltd. has officially signed on as the first retailer member of Canada's new grocery code of conduct, as work continues to develop governance rules for members ahead of a full implementation by Jan. 1.
The Office of the Grocery Sector Code of Conduct said Wednesday that dairy product-maker Lactalis Canada has also signed on as the first supplier member of the code.
The grocery code is intended to promote fair dealings between grocers and their suppliers including the application of penalties and fees. It is being developed in an effort to bring more transparency, fairness and predictability to the industry.
All of Canada's major grocers — Empire, Loblaw, Metro, Walmart Canada and Costco — had confirmed their support for the voluntary code as of July 2024, however this week marks the opening for formal registrations.
The office's president and adjudicator Karen Proud said formal recruitment efforts are expected to begin this fall after the completion of the code's final governance documents, such as its bylaws, operating rules and a formal dispute resolution mechanism.
It's a soft launch of sorts for the code, which as of this week has a new website and member portal that offers access to guidance materials, updates and a secure space for members to engage with the grocery code office.
Membership dues will not be collected until the beginning of next year, meaning companies can officially register in 2025 without incurring any cost for the remainder of the year.
"With today's launch, people can sign up to the office, become members, become parties to the code, and they will be able to submit and report informal issues that the office will start to look at," Proud said in an interview.
It marks a key milestone in the process, said Henry Chambers, senior vice-president for Canada and the Americas at U.K.-based consulting firm Sentinel MC.
Chambers said his firm has trained more than 60 ºÃÉ«tv consumer packaged goods companies over the past six months to prepare for the code's arrival, drawing on lessons from other countries with similar codes, such as the U.K. and Australia.
"The code does take time. It's not an instant flick of a switch to go, 'Everyone, you were behaving like this, you now behave like that, now behave yourselves and carry on,'" he said.
"If you look at the recent data that's just been published in the U.K., we're some 13 years into it and directionally is it better? Yes, it is. Retailers are dealing with vendors in a completely different way, and dare I say less barbaric than before having the code."
Proud said work continues before the expected ramp-up of code membership. That includes finalizing bylaws and operating rules setting out how the code's office will function by the end of the summer.
The office is also developing its dispute resolution mechanism, which will govern how complaints are addressed by the office, including consequences for violations of the code.
"That is the largest governance piece that needs to be completed and we are well on our way, with a working group comprised of industry representation," said Proud, adding she expects the document to be complete by September.
"It's only once that is finalized and once we've had some time to educate people on it and people have time to integrate it into their businesses, will we then be able to launch that formal dispute resolution."
Empire CEO Michael Medline was the first major grocery executive to call for a grocery code of conduct to level the playing field for ºÃÉ«tv grocers and suppliers.
He has cautioned the code won't be a "silver bullet" for solving problems in the industry, but that it could lead to lower prices, shorter supply chains and more choice for ºÃÉ«tvs.
"With implementation now firmly underway, this code represents a commitment to fostering stronger, fairer partnerships across the supply chain while creating long-term value for everyone involved — from suppliers to consumers," said Rob Allsop, Sobeys vice-president of national sourcing and supplier engagement, in a statement.
"The grocery industry is at a pivotal moment, and Empire is proud to be part of this important milestone and look forward to continued collaboration with stakeholders across the supply chain to create meaningful, lasting change."
The industry committee tasked with creating the code was established in response to contentious fees being charged to suppliers by large grocery retailers, an issue that came to a head in 2020 when Walmart Canada and Loblaw each introduced new supplier fees to help pay for infrastructure investments.
There was hesitation from some of the grocers about signing on, but the federal government warned it could make the code mandatory if all the major players didn't get on board.
Proud said she hopes the code's implementation will create "more trust between players to really strengthen the ºÃÉ«tv grocery business." While its outcomes could include helping smaller producers find more opportunities to get their products to market, she said shoppers shouldn't be expecting the code to address issues that are out of its control.
"I think there's been a lot of misinformation that the code is somehow going to address food inflation. It's just not," she said.
"There's so many other factors that contribute to the price of food. This code was never meant to deal with that ... The code is really to create a better, more collaborative, more trust-based industry in Canada, which is only going to help the smaller, independent grocers and suppliers be able to do business within this country."
This report by ºÃÉ«tvwas first published July 2, 2025.
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