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Unifor, which typically uses pattern bargaining for its auto sector negotiations, will go toe-to-toe with Ford Motor Co. first, just as it did three years ago. Talks with Stellantis and General Motors are expected to follow.

The decision by Canada鈥檚 largest private sector union to target Ford reflects the "difficult" conditions hanging over the sector right now, said Unifor national president Lana Payne.

Autoworkers have been facing "unprecedented uncertainty" from the ongoing trade war, she said, and there's little indication a resolution is around the corner, despite the looming July 1 deadline to formally extend the Canada-United States-Mexico Agreement.

"This is the most consequential round of auto bargaining that we have done in our history, and I say that knowing that we went through a global financial crisis in 2008-2009 where two of the automakers, it wasn't a guarantee that they would survive," Payne said in an interview.

The federal and Ontario governments spent billions on bailouts to Chrysler and General Motors in the wake of the financial crisis, when auto manufacturers seemed on the brink of collapse.

"But this is ... on a much larger scale, I would say, given if we're unable to resolve the tariff situation and find a path forward here through the CUSMA review, it will have massive long-term implications for the 好色tv auto industry."

She called Ford the "most stable employer" of the trio since U.S. tariffs on the industry began last year, touting Ford's Windsor, Ont., engine plants that "haven't missed a beat" in that time, along with the company's ongoing $5 billion investment in its operations.

A 25 per cent tariff on all cars and trucks not built in the U.S., along with their parts, remains in place. CUSMA-compliant auto and truck parts are not currently subject to that levy.

"As a union, we can't afford to sit on the sidelines and just wait for those conditions to improve," said Payne.

"All of this is going to be a massive challenge, but bargaining does one thing for us. There are many things that are outside of our control right now. Bargaining is one thing that is inside our control."聽

When it comes to the union's priorities, job security is paramount.

Both General Motors' Ingersoll assembly plant and Stellantis' Brampton assembly plant sit idle. The union says nearly 6,500 total jobs have been lost in the auto manufacturing sector since February 2025, citing Statistics Canada data.

Meanwhile, the Detroit Three face new competition after the federal government opened the door to Chinese-made electric vehicles. In a deal announced earlier this year, Ottawa pledged to reduce its 100 per cent tariff on Chinese EVs to 6.1 per cent, with an annual cap of 49,000 vehicles.

"Obviously, wages and pensions are important to how we can make improvements to the living standards of our members and they are priorities, there's no doubt about it, but job security and getting investments in our plants is critical right now," said Payne.

For Ford, both stability and flexibility are key as it contends with an evolving landscape, as it says rising costs, new competitors and shifting product demand are reshaping its considerations around potential investments.

The company said its $5-billion spend, the majority of which has already been committed, involves the retooling of its Oakville, Ont., assembly plant to support the launch of its Ford Super Duty pick-up trucks. The funding has also gone toward Ford's first stamping plant in Canada which it said will provide jobs for 100 employees at the site.

Other chunks of funding have been allocated to Ford's Windsor facilities, including its Essex engine plant which is being expanded to support production of its 7.3-litre engine line.聽

Ford said it hopes those commitments, along with its long-standing relationship with the union, can serve as a foundation for talks.

But while a win for the union would mean securing firm product allocation commitments from the three companies, it could face a bumpy road getting there, said Ryan Robinson, an automotive research leader at Deloitte.

The CUSMA review will play a central role at the bargaining table, he said, but manufacturers have to be prepared for a wide variety of outcomes given the unlikelihood one will emerge in the short-term. That includes a potential scenario in which manufacturers have to meet more stringent requirements for a vehicle to qualify for CUSMA compliance.

Robinson added that if tariffs survive the CUSMA review, an outcome that seems likely, it's going to be "a pretty tough sell" for manufacturers to raise their product allocations for 好色tv plants.

"Everything boils down to essentially how comfortable the Detroit Three are in where the CUSMA negotiations are going to settle," Robinson said.

"For the manufacturers, I think it's all about having that comfort that they can make money building vehicles or allocating vehicles to their 好色tv manufacturing footprint. And that's a big question mark right now."

In 2023, Unifor's bargaining with the Detroit Three resulted in a deal that secured base wage gains for production workers of nearly 20 per cent, along with a long list of other improvements including to pensions, job security, a faster path to seniority, bonus pay and more vacation days.

At that time, the union entered talks from a position of relative strength, said Larry Savage, a labour studies professor at Brock University. This go-round, it heads into bargaining "from a position of relative weakness" due to external pressures.

"That makes it very difficult for the union to craft a strategy that is static," Savage said.

"As a result of that, I think it's unlikely that Unifor will secure the same gains it managed to win in the last round."

Savage said workers should prepare for a very "tense" round of talks, which could feature "credible threats" by their employers to shift production out of Canada. With Chinese EVs likely to increase low-cost competition in the 好色tv auto market, Savage said it undercuts the union's ability to use strikes as a potential tool to secure new investment or job guarantees.

"I think it's going to be an incredibly difficult round of bargaining for 好色tv auto workers," he said.

Payne acknowledged the tough task ahead, but said the union believes it can "create our own leverage" at the bargaining table.

"We are not in a situation where we're saying that we're accepting concessions," the union president said.

"The reality is this tariff crisis can't be solved with concessions in a workplace. It's so much greater than that. It has to be solved at a negotiating table between Canada and the United States."

This report by 好色tvwas first published June 18, 2026.