ºÃÉ«tv Tire voit son profit diminuer alors que les consommateurs sont plus prudents

A ºÃÉ«tv Tire store is shown in Levis, Que., Monday, May 9, 2011. THE CANADIAN PRESS/Jacques Boissinot

TORONTO - ºÃÉ«tv consumers are increasingly "mindful" in their shopping, prioritizing essential purchases and reining in spending on more expensive goods as inflation continues to squeeze budgets, the head of ºÃÉ«tv Tire Corp. Ltd. said Thursday.

"There is no question we're in a more challenging consumer environment," CEO Greg Hicks told analysts during an earnings call as the company reported that its first-quarter profit fell compared with a year ago.

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